What a season it has been! If you’ve been following our journey, you know we started with a simple, science-backed mission: to give bird lovers a peaceful, non-lethal way to manage House Sparrow pressures and protect native birds. Thanks to your overwhelming support, what began as a humble home operation is officially blowing the roof off its original hinges.
Here is a quick look at where we are, where we’re heading, and why we’re packing up the boxes this week!
Where you can find us today
We’ve been hard at work expanding our reach so you can get our products wherever you prefer to shop. Sparrow-B-Gone! is now available on:
- Our Official Store
- Etsy
- Chewy.com
- Wild Birds Unlimited Stores (Currently available in 4 retail locations, with more in the works!)
Wild Birds Unlimited on Old Sauk Road
A major milestone: WBU conference invitation
Speaking of Wild Birds Unlimited, we have huge news on the wholesale front. The corporate leadership team at WBU recently reviewed our product, and we are thrilled to announce that they have invited us to exhibit at next year’s Wild Birds Unlimited Enterprise Leadership Conference & Trade Show! We are honored to present our House Sparrow solution to franchise owners from across the country.
Word is getting out
Peaceful bird viewing and nature sounds live streamed
It’s not just retail partners noticing the difference—the birding community is talking, too! Renowned birding vlogger Ken Little recently put our product to the test. You can see his full hands-on review here. Ken’s honest feedback has introduced so many new backyard birders to our solution, and we are so grateful for his feature.
Ken Little
Coming soon: Rain-B-Gone!
Growth also means innovation! We are getting ready to launch our newest product line expansion: Rain-B-Gone!, designed to help keep your smart camera feeders protected and dry through seasonal weather. Stay tuned for official release dates coming very soon.
An early test version of Rain-B-Gone attached to Birdfy ™ Metal
We’re moving into our first real headquarters!
All this growth means we’ve officially outgrown our roots. Up until now, Sparrow-B-Gone! has been operated entirely out of founder Ed’s home. To give you an idea of how tight things got: we were squeezing production, packing, and fulfillment into a single bedroom, with inventory spilling into Ed’s basement and office and a nearby U-Store unit! We estimate it was no more than 500 square feet of space total.
Cindy was amused by how much stuff we crammed into the one office!
On Tuesday, September 1, we are taking a massive leap forward. We are moving into our brand-new, dedicated office and production facility!
- New Address: 8840 N. Greenview Drive, Middleton, WI
- New Size: Nearly 4,000 square feet!
Our new building at 8840 N. Greenview Drive, Middleton.
Having nearly five times the space will allow us to streamline manufacturing, hold more inventory, assemble products faster, and ship your orders with even greater speed.
Thank you to every customer, blogger, retailer, and bird enthusiast who believed in our product and helped us reach this milestone. We couldn’t have done it without this incredible community.
Keep an eye out for photos of the new Middleton facility once we get the boxes unpacked!
